Privacy Policy

We, Real Estate Analytics Pte Ltd (“we”, “us” or “our”) and our affiliates, operate a series of platforms and services under the 8Prop brand, including but not limited to (“Website”), across desktop, mobile, tablet (including any subdomains), and mobile applications (“Apps”). The Website, services and/or the Apps shall be collectively referred to as “SoReal Platform”.

This Privacy Policy (read together with our Terms of Use and the documents referred in it and in this Privacy Policy) sets out how we collect, use and share data in connection with your use of our SoReal Platform. This Privacy Policy does not apply to data that you send to and/or receive from third party website that you may process through our SoReal Platform.

By visiting or using the SoReal Platform, you are deemed to have read and agreed to the terms of this Privacy Policy.

We may modify this Privacy Policy from time to time, and will not send you any separate notices if there are modifications to this Privacy Policy. Our Privacy Policy and any modified terms are published periodically on our SoReal Platform. You are deemed to have accepted any such changes to our Privacy Policy if you continue to use our SoReal Platform after the publication of updated terms on our SoReal Platform.


1.1. We are committed to protecting your privacy and personal data in accordance with the Personal Data Protection Act 2012 and any other applicable personal data protection laws, regulations, codes of practice, guidelines or guidance notes in Singapore (“Privacy Laws”).


2.1. We may collect data about you that you provide us through your use of the SoReal Platform. This data may include, but is not limited to your name, address, phone number, email, IP address, operating system, and browser type. The amount of data you give us depends on your privacy settings.

2.2. If you do not furnish any mandatory personal data requested or wish to withdraw your consent or significantly limit the processing of your personal data, we may not be able to provide you with our services and products.

2.3. We may also collect non-personal data about your visits to the SoReal Platform. Such data includes, but is not limited to, traffic data, location data, data relating to your activities on the SoReal Platform.

2.4. We may collect personal data about you from a variety of sources including, but not limited to:

(a) Registering to use the SoReal Platform;

(b) Logging in to use our SoReal Platform via your social networking site (“SNS”) account;

(c) Any publicly available online property listing(s) advertised or promoted by you;

(d) Subscribing to receive alerts/e-brochures and filling in forms, applications surveys or research, participating in promotions and competitions on the SoReal Platform, or websites of our service providers;

(e) Contacting us or our service providers for any reason including, but not limited to, reporting a problem with the SoReal Platform, requesting further services or seeking our assistance; and

(f) Posting or contributing material on our SoReal Platform.

2.5. We may also collect your personal data through our related / affiliated companies, our service providers and third parties.

2.6. You acknowledge that the personal data that you provide us and which we collect from you, is your own data and/or data which you are authorised under law to provide to us.


3.1. The personal data that we have collected is largely used and processed by us in order to manage and operate the SoReal Platform, and/or to provide any services on our SoReal Platform.

3.2. We may use the personal data collected to, among other things:

(a) Combine the personal data and the data from service providers and third-party vendors to personalise the content and advertisements on our SoReal Platform;

(b) Respond to or provide you with the service, products, information and assistance that you request from us or subscribe on our SoReal Platform;

(c) Put you in direct contact with registered real estate agents, real estate agencies and/or representatives of real estate developers;

(d) Verify your identity when you register or log into our SoReal Platform via your SNS account and remind you of your password and username;

(e) Provide customer support;

(f) Conduct system diagnostics by identifying and eliminating technical issues that you may face on the SoReal Platform;

(g) Carry out our obligations arising from any contracts entered into between you and us;

(h) Perform data analytics, testing, statistical analysis and other research;

(i) Communicate with you;

(j) Send you updates and announcements;

(k) Send marketing information, such as our offers, surveys, invitations and other content; and/or

(l) Perform office and administrative matters.

3.3. We will not use your personal data for direct marketing or share your personal data with other parties for direct marketing unless we have received your consent. You may request at that your data not be used for further direct marketing in our communications with you.


4.1. We may disclose personal data to our subsidiaries and affiliates, business partners and professional advisors.

4.2. We may also disclose your personal data:

(a) To our service providers so that they can provide you with products or services on our behalf or that you have requested directly from them;

(b) To third parties from whom you have requested information, services or products;

(c) For network diagnostics;

(d) In conjunction with a sale or similar transfer of a business;

(e) To relevant public, government or regulatory authorities, our legal representatives or other concerned parties, in special situations where we have reason to believe that disclosing your personal data is necessary to help identify, contact or bring legal action against anyone damaging, injuring, or interfering (intentionally or unintentionally) with our rights or property, users or anyone else who could be harmed by such activities;

(f) Where we are required by law to do so; and/or

(g) With your consent.


5.1. We implement robust security measures to protect your data from unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks. We ensure that our computer networks are secure and adopt access control measures. Our access to your data is restricted to a need-to-know basis. Personal data will be retained only for so long as reasonably necessary, in accordance with applicable laws.

5.2. There are inherent risks when transmitting data on the internet, as the transmission can never be guaranteed to be completely secure. Any transmission of your personal data via our SoReal Platform is at your own risk.

5.3. When we have no ongoing legitimate business need to process your data, we will delete or anonymise it. If it is not possible to delete or anonymise your data (for example, because it has been stored in backup archives), then we will securely store it and isolate it from any further processing until deletion is possible.


6.2. You can also notify us to limit the processing or to cease processing of your personal data. To exercise this right, please email us at

6.3. To protect your privacy and security, we may take reasonable steps to verify your identity before acceding to your requests set out at Clauses 6.1 and 6.2 above.

6.4. Upon our approval of your access request, we will provide you with your data that is in our possession or under our control. Where applicable, we will provide you with information about the ways in which your personal data has been or may have been used or disclosed by us within a year of your request. We may charge you a fee for the access request.

6.5. We will also endeavour to keep accurate and up to date, any data which we hold about you. If you discover that data held about you is incorrect or you would like to review and confirm the accuracy of your personal data, you can contact us at


7.1. When you use the SoReal Platform, we may collect and store data about your computer, including but not limited your IP address, operating system and browser type, for system administration.


8.1. We use cookies, web beacons and measurement software and tools on the SoReal Platform. Cookies are used to track data about your browsing experience, such as the number of users and their frequency of use, profiles and preferred sites.

8.2. We use and disclose the data collected through the use of cookies, web beacons and measurement software and tools in accordance with this Privacy Policy.

8.3. We may allow other third parties to use their own cookies and web beacons to collect data about your visits to the SoReal Platform. We do not have access to or control over their cookies or other technologies, and their use of cookies or other technologies is not covered by this Privacy Policy.

8.4. We may combine our cookies, data collected through the cookies and web beacons on the SoReal Platform with other data (including data collected by third parties) and use analytics services to provide better or more relevant services and advertising to you on the SoReal Platform and third-party websites.

8.5. If you wish to disable the cookies associated with the use of our SoReal Platform, you may change the setting on your browser. However, such changes to your browser may affect your accessibility to certain parts of our SoReal Platform or our ability to provide you our services.


9.1. We are not liable for any voluntary disclosure of personal data by you to other users in connection with the use of the SoReal Platform.


10.1. If at any time you have any concerns, complaints or questions in relation to your privacy or our operations, please contact our Data Protection Officer at so that we may resolve your concerns.